Advisors

Michael M. Barch

Strategic Advisor – Institutional and Government Partnerships

For more than 40 years, Mr. Barch has held senior management positions in various medical corporations representing nearly every facet of healthcare. Most recently, he has served as Chairman of The Healthcare Council, ShareSource and Heuro Health, a next generation engagement and wellness company. Previously, he served as Chairman of Global Pharmaceutical Sourcing, a pharmaceutical distribution company. For twenty years Mr. Barch served as CEO of The George Washington University Medical Center which at the time included direct responsibility for the hospital, faculty practice, HMO and school of Medicine. In 1983 Mr. Barch took a sabbatical year and worked for President Ronald Reagan on the Grace Commission refining Federal Health Systems (D.O.D., V.A., Indian Health Services) operations. Also, Mr. Barch was one of the founders of the Washington Regional Transplant Community and Unity Healthcare. Subsequently, for five years Mr. Barch served as Assistant VP, Associate Dean at Johns Hopkins University School of Medicine. Following his appointment at Johns Hopkins, Mr. Barch was named President and CEO of Managed Care Assistance Corporation which developed several physician networks and HMO’s largely around Community Health Centers. Mr. Barch subsequently served as CEO of the Public Benefits Corporation of the District of Columbia and as CEO of Columbia Hospital for Women. Mr. Barch currently sits on several high technology healthcare advisory boards. Mr. Barch holds a joint degree in economics and finance from the University of Louisiana at Lafayette and an MHSA from The George Washington University.

Kenn Israel

Strategic Advisor – Partnerships and Collaborations

Passionately Cultivating Wellness for over three decades serving food supplement brands with innovation, technical, and regulatory support to better serve consumers and other stake holders.

Co-Founding Partner at BeyondBrands – A New York based business development agency serving progressive, sustainable, plant-based & mission driven participants in the Beverage, Food, Dietary Supplement, Cosmetic, and Wellness categories.

Founder of Innovation Nutrition Consulting – A California based boutique product development and innovation consultancy operating in the US and Europe serving leading dietary supplement, functional food, and nutraceutical ingredient firms.

Natural Products Association COMPLI member - The oldest and largest trade association serving the natural products industry working on the Committee for Product and Label Integrity - over 15 years.

Deep industry experience in contract manufacturing, product development, regulatory affairs and compliance, brand marketing, and operations having held senior level executive positions with industry leading firms for over 2 decades.

Sudhir Menon

Strategic Advisor – Technology Partnerships

Sudhir is a successful tech entrepreneur and big data expert who has founded multiple companies with successful exits. His latest venture SnappyData was acquired by Tibco Inc. in 2019. Prior to that, he built GemFire into the world’s leading in-memory data grid, which led to its acquisition by VMware. He is currently the VP of engineering at Cloudera where he runs the company’s core big data platform and heads up the company’s industry changing private cloud initiative.

Brad Robson

Senior Advisor

Brad has over 30 years experience in executive business management and strategic development with companies such as GE, HP and CGI. He continuously builds profitable relationships in many global sectors by creating opportunities, accelerating innovation, supporting research & development, and delivering strategic commercial solutions.

Lisa Wilson

Consultant – Investor Relations and Public Relations

Lisa Wilson founded In-Site Communications in 1995. She provides senior level strategic counsel, and hands-on implementation required to successfully execute custom-tailored programs for each client. She brings extensive knowledge of the pharmaceuticals, medical devices, and healthcare services industries.

Lisa’s expertise is well-known on Wall Street and in the investment communities of significant financial centers worldwide. She is able to leverage her comprehensive understanding of the capital markets and long-standing relationships to benefit In-Site’s clients. She has successfully introduced numerous clients to high profile institutional investors, resulting in significant stock purchases.

Prior to starting In-Site, Lisa was a Senior Vice President at Morgen-Walke Associates, Inc., where she managed the healthcare investor relations group. Lisa provided strategic direction for clients in the pharmaceuticals, generics, drug delivery and medical devices fields. She supervised a team focused on planning and conducting comprehensive investor relations activities for numerous companies, most notably Biovail, Teva Pharmaceuticals and Watson Pharmaceuticals.

Before entering the field of investor relations, Lisa was a healthcare equity analyst at Kidder, Peabody & Co., where she covered the specialty pharmaceuticals, drug delivery and generic drug sectors. Her coverage universe encompassed Alza, Alpharma, Dura, Elan, Forest Labs, KV Pharmaceutical, Marsam, Mylan, Teva Pharmaceuticals and Zenith. This sell-side experience established Lisa as an expert in the healthcare field.

Lisa holds a B.A. from New York University and an M.B.A. in Finance from New York University’s Leonard N. Stern School of Business.